Content that stays accurate and current, without you having to track it
Published content doesn’t stay relevant on its own. Prices change, offers get updated, information goes stale, and pages that once ranked well start slipping if nobody’s watching them. This is an ongoing retainer to keep your existing content accurate, current, and performing.
Who this is for
Businesses with a growing library of published content who don’t have the internal bandwidth to monitor and update it regularly.
Companies with frequently changing offers or information, where pricing, services, or details shift often enough that content needs regular upkeep to stay accurate.
Site owners who’ve had rankings slip over time, wanting a standing arrangement to catch and fix decline before it compounds, rather than waiting for a one-time cleanup.
Businesses that completed a strategy or content build with us and want continued upkeep afterward instead of managing it in-house.
What’s included
Regular content monitoring: We track how existing pages are performing over time, watching for ranking drops, outdated information, or declining traffic.
Scheduled content updates: Pages get refreshed on a regular cadence: updated facts, current pricing, new sections added where relevant, and outdated references removed.
Ongoing internal linking maintenance: As new pages get added elsewhere on your site (by us or otherwise), we update internal links on older pages to keep the site connected.
Monthly reporting: You receive a summary each cycle covering what was updated, what’s being monitored, and what’s flagged for attention.
Priority turnaround on time-sensitive changes: When something on your site needs to change quickly, such as a pricing update or a factual correction, retainer clients get priority handling.
What this service covers
Ongoing Content Support is a recurring retainer focused on maintaining what already exists. It’s not new content production, not a one-time audit, and not a fix for a site with foundational technical problems.
New pages and articles are handled as a separate, ongoing writing engagement. A one-time deep technical or competitive review is its own distinct project. This service sits after those, keeping things current once the foundational work is done.
How it works
- Discovery. We review your existing content library and current state.
- Baseline check. Pages are assessed to establish what needs attention first.
- Cadence setup. We agree on a review and update schedule that fits your content volume.
- Ongoing updates. Content gets monitored and refreshed on the agreed cycle.
- Reporting. You receive regular updates on what’s been done and what’s coming next.
Request a quote
Tell us about your existing content and how it’s currently performing. We’ll follow up with a plan and pricing based on your scope.