SEO Optimization

Fix what’s already published before writing anything new

Content that isn’t ranking usually isn’t a writing problem. It’s often thin on-page SEO, missed internal links, weak metadata, or technical issues holding pages back. We go through what’s already live and fix what’s stopping it from performing.

Who this is for

Businesses with published content that isn’t ranking, despite having pages live for months with little to no organic traffic.

Sites that grew quickly without SEO discipline, where pages went up fast but titles, headers, and metadata were never properly optimized.

Companies migrating or redesigning a site who need existing content re-optimized to avoid losing rankings during the transition.

Owners of older content that once ranked well but has since slipped, needing a refresh to recover lost positions.

What’s included

Technical SEO audit: We review page speed, mobile usability, indexing issues, broken links, and crawl errors affecting how search engines see your site.

On-page optimization: Existing titles, meta descriptions, headers, and URL structures are reviewed and rewritten where they’re underperforming.

Internal linking improvements: We identify and add missing internal links between related pages, strengthening the connections search engines use to understand your site.

Keyword realignment: Pages targeting the wrong keywords, or missing obvious ones, are identified and adjusted to better match actual search intent.

Content refresh recommendations: Where a page needs more than metadata fixes, we flag it for a content update and outline what should change.

What this service covers

SEO Optimization improves pages that already exist. It’s a technical and on-page fix-up process, not new content creation and not a forward-looking content plan.

If a page needs to be substantially rewritten rather than adjusted, that work is scoped separately. If you’re starting from nothing and need a site built first, that’s a different starting point entirely.

How it works

  1. Discovery. We learn your business, your current content, and where things seem to be underperforming.
  2. Audit. Technical and on-page issues are identified across your existing pages.
  3. Prioritization. Issues are ranked by impact, so the fixes most likely to move the needle happen first.
  4. Implementation. Metadata, headers, internal links, and technical fixes are applied directly to your site.
  5. Reporting. You receive a summary of what was changed and why.

Request a quote

Tell us about your site and what isn’t performing the way it should. We’ll follow up with a plan and pricing based on your scope.