A plan before the writing starts
Publishing without a plan means guessing at topics, missing search opportunities, and ending up with a blog that reads like a random collection of posts. We map out what to write, in what order, and why, before a single article gets drafted.
Who this is for
Businesses with no clear content roadmap, publishing when inspiration strikes rather than working from a plan tied to actual search demand.
Companies about to invest heavily in content who want a documented plan first, so the budget goes toward topics that are worth writing about.
Agencies that need a strategic layer to hand clients before writing begins, giving the account direction instead of a blank page.
Site owners relaunching or repositioning an existing blog who need to figure out what’s working, what’s missing, and where to go next.
What’s included
Content audit: If a site already has published content, we review what exists, what’s ranking, what’s underperforming, and where the gaps are.
Keyword and topic research: We identify the topics worth targeting based on search volume, competition, and relevance to your offer. This research is used to build your plan and stays with us as part of our process.
Content calendar and prioritization: Topics are organized into a sequence based on priority, difficulty, and business impact, so you always know what’s next.
Content pillars and clustering: We group related topics into clusters built around core themes, supporting the internal linking and topical authority your site needs to rank.
Strategy documentation: You receive a clear written plan outlining the recommended topics, structure, and publishing order, ready to hand to a writer or to us.
What this service covers
Content Strategy is the planning phase: deciding what to write about and in what order, before any writing happens. It answers the “what should we publish next and why” question.
Writing the actual content, and keeping a site technically set up to publish it, are handled as separate steps once the plan is in place.
How it works
- Discovery. We learn your business, your audience, and your goals for the content.
- Audit. Existing content and competitor content get reviewed to find gaps and opportunities.
- Research. Topics and keywords worth targeting are identified and prioritized.
- Planning. A content calendar and topic clusters are built around your priorities.
- Delivery. You receive a documented strategy ready to guide the writing that follows.
Request a quote
Tell us about your business and where your content stands today. We’ll follow up with a plan and pricing based on your scope.